Brian Norris Essay Example | Topics and Well Written Essays - 2500 words

Brian Norris - Essay ExampleIf an make-up has to come upon its business objectives, its securities persistenceing manager has to look into the market place demand, to determine the feasibility of marketing strategies. The marketing manager is responsible for attuning the level, timing and composition of customer demands to achieve business objectives. On the whole, marketing management all about determining and implementing effective marketing strategies.merchandising strategies are tactics by which an organization gains a competitive boundary in the marketplace. Through these strategies an organization determines how to concentrate its resources to achieve, target business objectives. If a marketing strategy has to be effective, it must do question to find out if an organisational opportunity exists in the market in which they want to do business. The factors influencing organizational opportunity are environmental opportunity, distinctive competency and success requirements . Each of these factors is to be looked into during the process of market analysis.Marking analysis is a process which takes the process of ccustomer analysis, company analysis, collaborator analysis, competitor analysis, and analysis of the industry context. These five types of analysis constitute the four Cs of marketing analysis and help to answer the following questionsIn order to carry ou... What are the steps to be taken to gain a competitive edge in the market2.1 Marketing Research In order to carry out marketing analysis, marketing research must be performed to collect the data required for analysis. Marketing research involved the work of a variety of techniques. Some techniques of market research areQualitative marketing research, such as focus groups - Through Qualitative research, data can be collected from a relatively venial group of respondents. This data will not be analyzed using statistical techniques, but its get is to help to determine the elements which driv e the market on a product, generate a hypothesis on such elements and enable an organization to develop quantitative research designs for determine the feasibility of entry into a particular market. The methods employ in this research include in-Depth Interviews, Focus Groups and Projective Techniques.Quantitative marketing research, such as statistical surveys - Quantitative marketing research applies quantitative research techniques, to understand the trends in the current market. The study steps involved in the research process include, definition of the problem of market to be studied, excogitation the search criteria, collecting data, analyzing the data collected and finally writing a report on what is understood from data gathered. The number of respondents from whom data is collected can range between something like a true 10 in number to something like 10 million. This kind of marketing research may include a hypothesis on the trends found in the market. Random sampling methods can be used to draw inferences from people, who have provided information. Experimental techniques such as test markets - Experimental research