Environmental issues Essay

The Greenpeace. org website is an effective tool that calls environmental activists to achievement around the globe. This show will demonstrate how the website effectively make use ofs confine, design, and visuals to achieve its objectives. The central purpose of the website is to require pile involved and taking action to solve issues that negatively expunge the planet. The main melodic phrase presented by www. Greenpeace. org is that this fragile Earth deserves a voice. It needfully solutions. It needs change. It needs action.This argument is effectively followed up by examples of the earth being threatened by highschoollighting issues about energy, governing and big business. The description of each environmental issue uses shame, logos and ethos to pack activists. The stories that illustrate the need for action are driven by pathos which appeals to the human emotion to compel people to take action. All stories conduct used visuals to appeal to activists. The picture s and images are a critical part of the argument being effective. When you see something you care about in danger it is to a greater extent moving than just text.A great example of moving visuals is the sly baby monkey pictured right above the donate to Greenpeace button. The use of logos through the use of facts and figures in the website successfully back up the claim that the earth needs help. What adds further credibility to the significant add together of statistics on the website are the links to national websites which provide a more(prenominal) local view of the issues. The overall design of the website is seamless. Every paginate integrates content and visuals to highlight a range of pressing environmental issues and call for action.The family page is organized and packed full of content with a hooking of images used. My firstl impression is that the homepage is too busy but it does give people the select of what they are interested in. The color scheme is very attra ctive with the wise green color attracting visitors to areas of interest. The site effectively uses large font for headlines to picture attention also using variant font colors for different sections. In terms of ethos the tone is appropriate in that it conveys authority on the subject while still maintaining a down to earth procession that conveys to the reader we are in this together.The paragraphs are concise and broken up for easy reading and the writer reaches out to the reader to keep them engaged. The website is updated on a regular basis with a daily blog. One of the most effective aspects of the greenpeace. org website is its clear and fourfold calls for action on all(prenominal) issue mentioned on the website. For each major(ip) story thither are two links one is financing Us and the other is Take Action. On the homepage alone there are eight calls for action. The visual argument effectiveness of the greenpeace.org website has a high impact since it personalizes the issues that increase the probability of activists taking action. The website used a unspecific variety of tools such as characterization clips, photos, interactive maps, webcams, discussion forums and heretofore Greenpeace TV. The visuals are used mostly to attach feelings and emotions to the issues for example a video clip of an interview with a farmer affected by the goal of the Amazon forest is a powerful way to convince people to help this farmer and others like him and take action.On each page there is a picture of either an animal or a child asking the reader to take action and help them in the lead its too late. Overall the Greenpeace. org website is a highly effective website that inspires and motivates activists and every day citizens to take action to address environmental issues. The design, content and visuals of the pages at bottom the website all support the central argument that the earth is fragile and action is needed to help it before it is too late.