Critically analyse three web sites and explore how they use the internet's unique characteristics to market their products. Describe the critical elements of the web site design.

The Critical Analysis of Web land sites Introduction With over 7.8 million Australians online, the net profit is adequate a mainstream medium. By 2005 the theatrical role of Australians online leave behind increase to 60%. (Jupiter, Media Metrix, ABS). This increasing interest has attracted a whole new gist of grocerying. This assignment will critically analyse one-third weather vane sites. It will seek how they go for the Internets unique characteristics such as interactivity and interest to market their products and what critical elements of weather vane site externalize they use such as the marketing mix and structure. The three websites that will be looked at argon: http://ninemsn.com.au/ http://www.bhpbillition.com/ http://www.dicksmithfoods.com.au/ Literature Review: unmatched Characteristics of the Internet The following(a) cultivation is from Dann S &Dann S (2001) Stategic Internet merchandise John Wiley & Sons, Australia, unless otherwise stated. Interactivity Interactivity is defined as the expertness to address an individual, gather and receive a response, look upon that response, and dilute the nest response on the basis of the accredited information(Dann & Dann 2001). It is how a user can interact at heart a site such as promotional activities, blabber rooms, forums, and search engines. The to a greater extent interaction the user has within the web site means they are more involved, increasing soil loyalty and the likelihood of purchase.

There are three phases in the information of web-based interactivity in the marketing plow: One-way Communication This phase lacks any interacti! on on the web site. Information is one-way with the site failing to father an e-mail address, instead providing telephone and mailing address. The virtually elementary level of interactivity on a web site is an email address. Partial Interactivity Partial interactivity provides one-on-one communication between the consumer and the company. This is through with(p) by means of the use of email, where the user is able to linkup the company in regards to queries, advice and sales. If you want to get a safe essay, order it on our website: OrderCustomPaper.com

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