Amazon Case Study

Table of Contents CONTENT| PAGE| 1.0 administrator compendium| 3| 1.1 slipperiness Objectives| 4| 1.2 Company Background| 4| 1.3 Case Overview| 5| 2.0 spaceal Analysis| 6| 2.1 Marketing schema| 6| 2.2 Market Analysis| 8| 2.3 Financial Situation| 10| 2.4 External Environment| 10| 2.4.1 Porters five-spot Forces| 10| 2.5 SWOT Analysis| 11| 3.0 Questions| 12| 4.0 closing curtain and Recommendation| 14| References| 15| 1.0 Executive Summary The purpose of this tell is to content amazon.com bare-assed attend to crannying and its excellent node relationship management. Since 2006, Amazon sack Services (AWS) is exposing Amazons key al-Qaeda services to businesses in the sort of web services. The ultimate reach for customer is the ability to supplement on a new business model and change form capital expenses into variable costs. The AWS has helped meliorate many small and colossal companies in terms of their online figure needs. The most important tra de strategy in Amazon is its customer-centricity. Achieving customer loyalty has been their biggest victory factor. Amazon.com Case submit 1.1 Case Study Objectives * To investigate, analyze and esteem Amazon.com external and internal environment * To content background development Amazon.

coms Customer Relationship Management (CRM) * To study how Amazon.com can offer its back-end expertise to customers * To answer questions of underlying representative problems regarding Amazon.com value trace and its CRM technology offerings 1.2 Company Background Amazon.com, an e-commerce community was integra te in 1994. Jeffrey P. Bezos founded the com! pany and has been the Chairman since 2000. Bezos requireed a come upon for his company that began with A so that it would appear first in lists, worry in phone books. The companys logo is an arrow leading from A to Z, representing customer satisfaction, as it forms a smile. unitary of the goals was to have every product in the alphabet. Headquartered in Washington,...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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