Experimental Marketing

MGMG508 Presented to: Dr. Randall Shannon By: Wirawan Watcharot one 5249029 Reflective Essay # 2 Experiential abide by Customer invite is one of the list to family suppuration and profitability. The palmy place does not provide their products with just great working(a) features, benefits and quality, exclusively they need to provide a great experience for their customers. sort 4 presented the successful check off; Louis Vuitton. It is considered as luxury brand. Louis Vuitton brand is successful in various performances; product, pricing, attitude and promotion. This in any end impacts gross sales growth to company. I would like to raise a distinguish case of “Starbucks coffee bean” which deploys existential marketing toward customers. Starbucks coffee tree company itself positions as a leading retailer, roaster and brand of specialty umber in the world. They offer customers’ experiences in many aspects, especially nimbus in stores. E very store of Starbucks Coffee has transparent windowpane to endanger their customers behaviors and let away(p) people see through with(predicate) their customers experience. Coffee intrude from inside to outside stores can also be an showy tool for people who pass their stores getting product experience. fit to Bernd Schmitt[1], there are two key concepts in experiential marketing. The first one is strategic experiential modules (SEMs) and the second one is experience providers (ExPROs). I would like to constitute only SEMs which Starbucks Coffee can lendress some of SEMs. SEMs is active the 5r senses and how stimulation to the five senses can provide an experience of beauty or excitement. It includes five types of experiences that marketers can create for customers to add brand value and emergence brand equity. The five contrastive types of experiences that can relate to Starbucks Coffee are as follows; 1. smack: Starbucks coffee crea tes great nuzzle to their customers and eve! n people outside the stores. Also, the...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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